Advantage Solutions Media Supervisor in Hartford, Connecticut
In a complex world, EDGE Marketing strives to keep it simple. It's how we think, strategize and execute for our clients.
EDGE is an agency focused on shopper and consumer activations, no matter where they take place. We do this with a mixture of courage, heart, hustle, and creativity.
An Advantage Solutions agency, EDGE is connected to the leading trends and insights. A start-up at heart, we love to roll up our sleeves and Get. Stuff. Done.
EDGE Marketing is seeking a dynamic and talented Media Supervisor whose role is primarily responsible for total media planning (traditional & digital channels) and services on the accounts assigned to him/her. They supervise Media Associates assigned to those accounts which are the Media Supervisor’s primary responsibility. They have a strong working knowledge of the media space and an ability to lead plan development and provide strategic recommendations to the senior management and/or client. They are also able to lead the setup, execution, and reporting on all facets of a plan and present results.
What we offer:
Full-Time Benefits (Medical, Dental, Vision, Life)
401(k) with company match
Training and Career Development
Unlimited Paid Time-Off
Work closely with Director in development and execution of paid media campaigns, both traditional and digital channels
Looked to as key lead in planning and execution of digital-lead media recommendations
Knowledgeable of vendor offerings and digital landscape, act as a resource to teams
Ensure larger processes are followed with implementation of all approved media plans and projects
Partner with the Ad Ops team to support campaign execution, as the Media Supervisor leads relationships and processes with vendors and internal production/dev teams
Mange client budgets and assist in client billing and finance when necessary
Support in monitoring and optimizing campaigns regularly to monitor real-time performance and needed shifts
Work with media and strategy team to lead the development of target insights and brief development, utilizing research tools and resources to aid in planning recommendations and campaign development, including Simmons/MRI, comScore and more
Exposure and growth opportunity to work across different categories and clients
Team is dedicated to elevating Supervisor’s career to client leadership, thought leadership and agency-wide POVs, along with subject matter expertise of choice.
Minimum 4+ years media agency experience
1+ year experience in B2C marketing
Shopper marketing experience a plus
Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
The Media Supervisor role is primarily responsible for total media planning (traditional & digital channels) and services on the accounts assigned
to him/her. They supervise Media Associates assigned to those accounts which are the Media Supervisor’s primary responsibility. The have a strong working knowledge of the media space and an ability to lead plan development and provide strategic recommendations to the senior management and/or client. They are also able to lead the setup, execution and reporting on all facets of a plan and present results.
Essential Job Duties and Responsibilities:
Media Campaign Development & Recommendations (Primary Leader):
Work with the Associate Media Director, interpret briefs, ask clarifying questions, coordinate all steps required to piece together media plan/recommendation, and integrate, as necessary, all assigned media activities, including presentation to seamless team leads and the client
Work with AMD & Planning team to lead development of target insights, utilizing research tools and resources to aide in planning recommendations and campaign development
Lead upfront target and planning research: competitive, Simmons, eMarketer, etc.
Assist Associate Media Director & seamless team leads in budget planning & mapping
Write the final media plans & presentations, receives approval from senior media management and has ability to present to seamless teams and clients
Lead measurement plans in collaboration with Analytics Director, identifying key metrics needed to deliver on goals and that proper tracking is/will be in place
Approve associate-led development of media plan flowcharts, media estimates and specs/assets for production and account leads
Approve RFP & consideration set proposed by Associates; lead negotiations with sales reps to finalize media plan
Provide guidance and approval of social recommendations lead by Associates & Community Managers to ensure plans deliver on client objectives
Setup & Execution:
Determine and supervise the best possible implementation of all approved media plans and projects, leading relationships and processes with production, account and dev teams to execute
Lead vendor kick off calls, to confirm specs, ensuring detailed campaign goals and timeline needs are accounted for, documented and Associates are providing details to internal teams
Monitor Associate-lead vendor communication
Maintain strong relationship with seamless team leads by ensuring accurate and detailed information is provided by Associates who are responsible for leading the execution of all approved media plan tactics with internal client teams (especially leading communication with production managers) for full campaign activities
Monitor campaign timeline, and ongoing Associate-lead communication with partners and ensure deadlines are met
Approve specs document & master timeline for all necessary creative assets and coordinate with internal and client teams with needed deadlines for launch
Manage Associates responsible for monitoring and optimization of campaign performance within platforms (Doubleclick, Facebook/Instagram, Twitter, etc.) and with specific media partners
Approve any changes to media plan flowcharts, media buy estimates and ensure all seamless team leads are aware of changes to maintain consistency and communication
Monitor and assist Associates where needed for all traditional and digital ad operations and trafficking
Reporting (In Collaboration with Analytics, AMD & Seamless team members):
Responsible for presenting, leading development and finalizing report presentations with assistance from Associates (who are responsible for gathering data and building deck structure and initial charts/insights)
Mid & end of campaign reports (with clear insights and future implications/recommendations that ladder back to client business objectives)
Paid social insight reports
Be the lead who manages client budgets and have ability to lead entire billing process, monitoring and assisting Associates who are ultimately responsible for:
Creation of Estimates and IO’s in Company across all clients
Billing pacing chart updates across all clients when needed and integrating with the billing department to ensure timely payment and ensure that they are aware of all upcoming campaigns
Leading all billing meetings with finance team
Ability to lead, delegate and hold team members & direct reports accountable for all media activity by client
Assist leadership with providing new, innovative ways of thinking about media, educating and collaborating with seamless team members, acting as a leading and credible resource at the agency
Keep up-to-date on all available market and consumer information necessary to the preparation of the most effective and efficient media plans for their set of clients, with ability to provide/lead creation of POVs where opportunities arise
Maintain the best possible relationship with clients, seamless teams, and sales reps in order to further mutual interests of the agency and its clients
Train associates in proper methods of preparing, evaluating, and implementing media plans as well as setup, execution and reporting
Maintain familiarity with the history, present organization, and procedures of the client, as well as, with conditions in the industry
Provide an energy level that brings new and exciting ideas to the planning function
Manage media budgets and investment summaries, secures client approval, issues vendor insertion orders
Assist in development of media and cross-department processes for department and agency-wide rollout
Assist in new business projects/pitches
Meet regularly with vendor/technology solutions to stay abreast of industry trends and potential client partnerships
- This position does not have supervisory responsibilities for direct reports
- Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements:
- Travel and Driving are not essential duties or functions of this job
The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level:(Required): Bachelor's Degree or equivalent experience
Field of Study/Area of Experience:
5+ years of experience in Media at an agency
Skills, Knowledge and Abilities:
• Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social media
• Previous success in the planning, development and management of digital media campaigns for brands or products
• Experience with DoubleClick and other 3rd party tracking solutions preferred
• Experience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)
• Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
• Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
• Exceptional organizational and time management skills
• Demonstrated interest in keeping up with emerging technologies and digital marketing trends
Environmental & Physical Requirements:
Office / Sedentary Requirements:
Incumbent must be able to perform the essential functions of the job.
Office / Non-Sedentary Requirements:
Incumbent must be able to perform the essential functions of the job. Work may be performed in an office or warehouse environment. Typically requires the ability to spend 66%+ hours each work day doing the following activities: stand for extended periods of time, walk, bend, stoop, or climb. May have possible exposure to dust, and may require the ability to lift and/or push up to 50 pounds 33% - 66% of the time.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-N/A | US-CT-Stamford | US-IL-Chicago | US-TX-Plano | US-TX-Addison | US-CT-Hartford | US-NY-New York | US-MD-Baltimore | US-TN-Nashville | US-FL-Tampa | US-IN-Indianapolis...
Primary Posting Location : Address N/A
Primary Posting Location : City N/A
Postal Code 06903
Primary Posting Location : Country US
Requisition ID 2021-399649
Position Type Full Time
Category Marketing (Corporate): Integrated Marketing, Experiential Marketing