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Advantage Solutions Senior Communications Planner - Shopper Commerce in Chicago, Illinois

Summary

In a complex world, EDGE Marketing strives to keep it simple. It's how we think, strategize and execute for our clients.

EDGE is an agency focused on shopper and consumer activations, no matter where they take place. We do this with a mixture of courage, heart, hustle and creativity.

An Advantage Solutions agency, EDGE is connected to the leading trends and insights. A start up at heart, we love to roll up our sleeves and Get. Stuff. Done.

EDGE Marketing is currently seeking a Sr. Communications Planner for intelligence digging, researching & story telling. This role continually unearths relevant shopper trends, categories, demographics, cultural and retailer intelligence information for teams to leverage in the development of shopper initiatives, including foundational knowledge, strategic frameworks and inspiration briefs. The Sr. Communication Planneris a member of the strategic planning and development team and is instrumental in the aggregation and initial synthesis of data. This position applies research and secondary data to create internal and external client presentations and use knowledge, marketing expertise, and secondary data tools to begin analyzing and developing insights to support marketing programs independently.

Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today!

What we offer:

  • Full-Time Benefits (Medical, Dental, Vision, Life)

  • 401(k) with company match

  • Training and Career Development

  • Generous Paid Time-Off

Responsibilities:

  • Work in partnership with the senior planning team to meet client-based assignments with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications.

  • With limited supervision, develop presentations that demonstrate the ability to “connect the dots” of research, data, and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs.

  • Partner with inter-agency client service (field and brand facing departments), client research departments, and outside research resources to secure data for use in the strategic planning process.

  • Identify growth opportunity areas for agency interaction and support.

  • Oversee junior team members on quarterly and annual publications related to information sharing for both internal and external use regarding trends in grocery, retail, product categories, and other topics related to shopper marketing.

  • Stay abreast of trends in shopper marketing and share industry learning(s) with the agency, client, and external publications.

Qualifications:

  • Bachelor's Degree in Business, Marketing, Communications or equivalent job-related experience is required

  • Shopper commerce experience a big plus.

  • 5+ years of marketing agency experience required.

  • Intermediate to mastery skill in analyzing IRI, Nielsen, and other syndicated research data tools to inform strategy and influence actionable marketing plans

  • Mastery skill at pulling inquiries via syndicated data tools: P2P, Simmons, Kantar, TNS media, Markettrack

  • Experience and confidence with presenting agency work internally and externally in order to effectively sell agency work and creative product

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Sr Account Planner is a member of the strategic planning and development team and is instrumental in the aggregation and initial synthesis of data. This position applies research and secondary data to create internal and external client presentations and use knowledge, marketing expertise, and secondary data tools to begin analyzing and developing insights to support marketing programs independently.

Essential Job Duties and Responsibilities

  • Work in partnership with the senior planning team to meet client based assignments with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications

  • With limited supervision, develop presentations that demonstrate the ability to “connect the dots” of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs

  • Partner with inter-agency client service (field and brand facing departments), client research departments, and outside research resources to secure data for use in the strategic planning process

  • Identify growth opportunity areas for agency interaction and support

  • Oversee junior team members on quarterly and annual publications related to information sharing for both internal and external use regarding trends in grocery, retail, product categories, and other topics related to shopper marketing

  • Stay abreast of trends in shopper marketing and share industry learning(s) with agency, client, and external publications

Supervisory Responsibilities

Direct Reports

  • This position does not have supervisory responsibilities for direct reports

Indirect Reports

  • May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving are not essential duties or functions of this job

Minimum Qualifications

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Business, Marketing, Communications or equivalent job-related experience

  • 5+ years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing

  • Previous direct client interaction and account management experience

Skills, Knowledge and Abilities

  • Intermediate to mastery skill in analyzing IRI, Nielsen, and other syndicated research data tools to inform strategy and influence actionable marketing plans

  • Mastery skill at pulling inquiries via syndicated data tools: P2P, Simmons, Kantar, TNS media, Markettrack

  • Clear understanding of the creative development process, demonstrating the ability to impact and influence the creative product

  • Clear understanding and application of quantitative and qualitative research methods as a means to answer marketing questions

  • Experience and confidence with presenting agency work internally and externally in order to effectively sell agency work and creative product

  • Strong interpersonal and communication skills, both written and verbal

  • Demonstrates problem solving and creative thinking skills; ability to think at both the macro and micro levels

  • Able to work independently and within collaborative work environments

  • Engaged and passionate, innately curios individual

  • Proactive, solution oriented, and forward thinker

  • Ability to manage multiple projects simultaneously, adjusting priorities, and meeting deadlines

  • Demonstrates maturity and good judgment to represent the agency and client in a polished, intelligent manner

  • Strong Microsoft Excel and PowerPoint ability for effective data analysis and presentation

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-IL-Chicago

Primary Posting Location : City Chicago

Primary Posting Location : State/Province IL

Primary Posting Location : Country US

Requisition ID 2021-327043

Position Type Full Time

Category Marketing (Corporate): Integrated Marketing, Experiential Marketing

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