Advantage Solutions Paid Search Director in Boston, Massachusetts
Director, Paid Search (Remote)
Thank you for your interest in AMP Agency! The role we are looking to fill is for a Director, Paid Search. You will be responsible for leading the SEM team at AMP, and will directly report into the Vice President of Media. You will develop and lead the team in developing best in class strategies and management of Paid Search campaigns. In this role you will collaborate across agency teams to establish the practice in developing integrated media plans and measurement framework for digital-focused plans that cover the entire decision journey. The ideal candidate will bring forth a strong point of view and passion for the client's business and will be a thoughtful decision maker. Must haves include at least 7 years of relevant SEM/PPC strategy and executional experience with a minimum of 4 years of team development and leadership.
Bachelor’s degree required
7+ years paid search experience
4+ years team leadership experience
Prior experience leading channel strategy, approach and plan development for paid search
In-depth experience managing campaigns within Google Ads, and Bing Ads
Experience managing retail sponsored campaigns on Amazon, Walmart, Target etc
Google AdWords certification (Fundamentals & Advanced) Certification required
Previous experience managing or mentoring at least 5 people
Advanced computer skills, proven proficiency in Excel, PowerPoint and Google Docs
Act as a leader within client media team and the Media Department at large
Inspire creativity, confidence and enthusiasm among team members
Create meaningful strategic approach by applying insights around client’s business/brand, the consumer journey and the marketplace
Seek out new opportunities, collaborate with analytics team continually optimize for short and long term performance
Responsible for consistency and quality of internal plan and budget documents
Ensure that plan execution stays on strategy and that cadenced optimization/maintenance occurs
Manage and mentor team inclusive of establishing ways of working for Paid Search
Active leadership in meetings/brainstorm sessions
Direct and manage the team with regards to the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, performance readouts
Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
Immerses self in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like
Ensure best practice and innovation in all search activities; ensure knowledge sharing across teams
Liaise with other media teams to share and learn strategies internally to ensure the innovative ideas/new tactics and strategies are always considered
An active participant in refining and enhancing the Media Department’s contribution to the advancement of AMP’s current and future clients
Contribute to new business development and pitches when required
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.
AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Essential Job Duties and Responsibilities
Collaborate with delivery teams to ensure quality and timeliness of deliverables.
Assume responsibility for the growth and vitality of the company’s media practice and of your clients’ business.
Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.
Ensure accurate record keeping and finances on all accounts.
Work with cross-functional departments to ensure flawless execution.
Review final reconciliation of campaign and authorize client refunds if appropriate.
- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
Travel up to 30%
The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree
Field of Study/Area of Experience:
8+ years of experience in Media at an agency
Skills, Knowledge and Abilities
Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social media
Previous success in the planning, development and management of digital media campaigns for brands or products
Experience with DoubleClick and other 3rd party tracking solutions preferred
Experience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)
Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
Exceptional organizational and time management skills
Demonstrated interest in keeping up with emerging technologies and digital marketing trends
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-MA-Boston | US-NY-New York | US-IL-Chicago
Primary Posting Location : City Boston
Primary Posting Location : State/Province MA
Primary Posting Location : Postal Code 02101
Primary Posting Location : Country US
Requisition ID 2023-430421
Position Type Full Time
Category Creative & Product Services
Minimum USD $120,000.00/Yr.
Maximum USD $150,000.00/Yr.